Good to Great

Jim Collins and his 20-person research team spent five years studying 1,435 companies to answer this question. They found just 11 that made the leap from good to great—and sustained that greatness for at least 15 years. They found the companies that beat the stock market by at least 3x for over 15 years. Organizations that transformed from average performers into industry titans.

🎯 The central principle: Good is the enemy of great.

Most companies never become great precisely because they're good enough. They settle. They're comfortable. They lack the discipline to do what's required for greatness. Whether you're leading a team, building a company, or improving yourself, these principles apply. Greatness is a choice—and it starts with understanding how great companies actually work.

Schedule

"Great" follows a pattern that you'll learn over the next 3 weeks:

• 1️⃣ Week 1: Disciplined People
  Chapters 1-3: The research, Level 5 Leadership, and First Who...Then What
• 2️⃣ Week 2: Disciplined Thought
  Chapters 4-6: Confront Brutal Facts, The Hedgehog Concept, and Culture of Discipline
• 3️⃣ Week 3: Disciplined Action
  Chapters 7-9: Technology Accelerators, The Flywheel Effect, and Building to Last

✨ Let's discover what it takes to go from good to great!